Today I finished reading Clayton Christensen´s book How Will You Measure Your Life, and I rate it with a five out of five stars....

This past Tuesday, IBM added a new service to its commerce suit calledEvent Readiness, with the purpose of helping “brands prepare for...

Hi readers! I finally finishing reading All Marketers are Liars by Seth Godin. It is the first book I read from this author, and I am...

It is a non-fiction work that serves the purpose of educating its readers about different tidying up techniques they can adopt in order...

The 7-S Framework is a model geared to improve the effectiveness of a company, and assess its current success. Its elements consist on...

Although the two sound similar, they serve different purposes within the decision making process of a company. While predictive analytics...

Today’s blog post will inform you of a clear thinking method utilized by the major consulting firms such as McKinsey, Bain and Co, and...

The Pareto Principle stands for the fact that 20% of the total units driving results often account for 80% of them (Reh). The original...